Sometimes a simple mark etched on a tree is as powerful as a masterpiece in a museum. It is this minimalist nature and his need to create with the least possible amount of mediums that makes Aaron De La Cruz’s work so unique. He constantly battles for perfection with every mark he makes and that often leads to the misperception that it is machine made. To the contrary, his work is a free flow of ideas on surface that streams at a constant pace from his skilled hands.
The San Francisco-based artist's work, though minimal and direct at first, tends to overcome barriers of separation and freely steps in and out of the realms of design, graffiti, and illustration. The goal of his work is to make the biggest mark on society with the bare minimum of mediums. A simple mark etched on the world.